Kathie Heyman
Principle
Mayfield Mainstreet Marketing Plan Launch 2003
Business and Community Planning 2004
After the floods Wallsend Business and community planning events 2007
Hunter BioTx Feasibility Plan Launch
Kathie is a highly motivated and energetic professional.She is an effective communicator with outstanding hands-on and strategic skills enabling her to work closely with people to achieve the best possible results.
Kathie has always enjoyed working with people, a trait that was developed after 10 years in a large retail chain, starting out as a fifteen year old checkout chick and then moving through the ranks to be second in charge of a fourteen million dollar turnover store. Leaving to have her first child and then into her first small business as a wedding make up artist - a diverse change from the hustle and bustle of retail that is for sure.
Kathie invested in her second business (along with her family) in 1992, moving from Newcastle to Port Macquarie, NSW to establish a Solatube Skylight Franchise business in Northern NSW. The business grew from a start up operation to a one million dollar turnover award winning franchise business in the space of two years. During this time Kathie developed a franchise operations manual for the business and was the Chairperson for the Franchise Group, Franchise Advisory Council.
After 8 years in franchising as a franchisee and franchisor new opportunties where available the business was sold, and thus a move back to Newcastle to start afresh.
Over the last 10 years, Kathie has worked successfully with small businesses in Newcastle and the Hunter as a Business Mentor and Consultant, for five years she has been involved with the coordination of mainstreet committees, those being: Mayfield, Wallsend, Cessnock, New Lambton and The Junction. Kathie has with the assistance of these business groups and passionate volunteers raised over $300,000 in funding to support their plans, projects and events.
Today, Kathie works with the communities of Wallsend, Mayfield and The Junction, is a director of The Franchising Professionals and is active in writing grant applications for business and community. She also works with her partner in a swimming pool and spa service and retail business Aussie Pool Lovers.
Her work has been recognised with the following awards:
- Community Acheivement Award - Newcastle Enterprise Rotary
- Community Achievement Award - Wallsend / Maryland Rotary
Specific areas in which Kathie has experience include:
- Strategic Planning
- Grant Applications and Funding
- Business Planning & Development
- Business Management
- Business and Community Economic Development
- Operations Manuals
- Research
- Event Management
The consultancy has recently, in conjunction with government and business partners developed
and sourced funding for:
- $20,000 from DSRD for a Marketing Plan to create a vision for Mayfield for 5 years to develop
sustainable retail environment that is sympathetic to the community. (2003)
- $20,000 for second round funding for coordination in Cessnock through the Mainstreet
Funding program. (2004)
- $250,000 (includes inkind support) working with the Cultural Industries Practices Centre
Newcastle University – Case Study of Cultural Planning in an Australian City
- $20,000 identity to attract new business and consumers to Cessnock CBD. (2004)
- $20,000 – from DSRD to implement the second stage of the Mayfield Marketing Plan.
- $12,000 – from DSRD for the New Lambton Village – Festival and Marketing program
- $13,000 Living in Harmony Funding to produce a short film targeting young people
in the suburb to build on cultural harmony including the staging of a Festival
on Harmony Day 2006
- $21550 – Wallsend Embracing the Future – funding to assist the Wallsend Town Retail Precinct
- to brand, market and revitalise its image and retail product mix.
- $25,000 – Wallsend Disaster Recovery Funding – to provide a coordinator for 6 months to
assist the business and community to develop tools to assist in disaster planning, evacuation
and improve links to groups and the community in preparation should a disaster such as
this happen again.
- $5000 DSRD – Wallsend We Love It Campaign to assist with the recover of Wallsend Town
after the disaster.
- $12,000 DSRD - Business Development Funds – Implementation of a Strategic Plan,
Business Plan and Action Plan to establish the Hunter Biotech Cluster.
- $12,000 Growing the Junction – DSRD funding for planning and marketing
The Junction Business District.
- $10,000 Growing the Junction - Premiers Funding - Emergency Business Guide
Kathie Heyman’s community showcase at the NSW Department of State and Regional Development
Community Economic Development Conference describing how the community of Mayfield,
an inner suburb of Newcastle got together and developed a sustainable retail environment,
